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DJ Hype
One Foot In The Underground, One Foot In The Mainstream
Sie lassen sich nicht festlegen: DJ Hype und seine Kumpels Zinc und Pascal, gemeinsam bekannt als True Playaz und The Ganja Kru, haben keine Lust, ihren "Super Sharp Shooter"-Hit immer wieder neu aufzuwärmen. Statt dessen erobern sie lieber neue Grenzen. Und dabei kann auch schon mal ein Popsong rauskommen. Flava stellte DJ Hype zur Rede.
?: First of all: Where did you get that name from?
!: Well, I had a t-shirt with ‚hype‘ on it, so I called myseld hype. It’s as simple as that.
?: What sets a ‚true‘ player apart from the other players?
!: ‚True‘ players are in it for the real reasons. You know, musically I could rinse if I wanted to. We could make twenty records like ‚Super Sharp Shooter‘. That’s not true playing. We’re in it from the heart, not from the pocket. Although it’s nice to have your pocket as well. But the heart comes first, the pocket second.
?: One of your records tells us to "Learn from the mistakes of your past". What have you learned from your mistakes?
!: Too much to go into it on the phone. If I knew what I know now at the beginning of the 90s, I’d probably be a millionaire.
?: What was your biggest mistake?
!: I don’t think I’ve got a biggest mistake. It’s just different mistakes I made, man. Records that I make with messages like that are just common sense messages. It doesn’t necessarily apply to music. It’s about life in general: learn from the mistakes of your past.
?: You and your crew are involved in a number of labels. What’s the concept behind all those different names?
!: Frontline was originally Pascal’s label, and it still is: He runs it on a personal level. Ganja was my thing, but it’s not running at the moment. True Playaz is a collective of myself, Zinc and Pascal. It’s the flagship label for the underground. Ganja Kru is the RCA name for the sort of half underground, half mainstream…
?: What kind of deal do you have with RCA?
!: We have complete creative control. We’re free to do whatever we want. They own the right to the name Ganja Kru, but Hype as a producer, Zinc as a producer, Pascal as a producer, we’re free to do whatever. If I wanted I could sign a deal with another label tomorrow – legally. There’s no real pressure. The only pressure is from myself probably. You know, the label’s pretty easy – it’s just playing the bullshit game.
?: Didn’t they, as a major label, have some problem with your imagery? I mean, after all marijuana is still illegal…
!: Well, it’s just a name, Ganja Kru, and I had a label called Ganja records where the emblem was a leaf. But we’re not making all those drug references, do we? I know we’re gonna come under fire from some people and we’ll get complimented by some. The leafs don’t mean nothing. I’m not trying to promote drugs and I’m not trying to condemn them. People are on crack, smack, whatever… so marijuana is the last thing that’s gonna worry anybody, I think. I mean, if people are gonna be so shocked and outraged in 1997 by calling yourself the Ganja Kru, they should better draw the curtain and go to sleep. I mean, people are killing themselves in so many ways, religions are killing each other, countries are killing each other, there’s genocide happening now – and I will come under fire for calling myself the Ganja Kru? I don’t even wanna talk about it, that’s just pathetic. I think it will cause some controversy, but we’re not trying to push it. I don’t wanna talk about the name, I wanna talk about the music, what we do as DJs, we travel all over the world, we remix everybody from Prodigy to Jay-Z, we got Busta Rhymes and Gravediggaz in the pipeline, plenty of things. If people are gonna worry about a name, they should look at other things, there are far worse names: I mean, if you can call yourself Marilyn Manson and worship the devil and put that on prime time telly, you know…
?: So it seems you’re pushing the hiphop/drum&bass connection at the moment…
!: Well, I like hiphop, and as a remixer I don´t really like to remix drum&bass tunes, because it’s drum&bass already. I mean, you can do it, but at the moment we’re in a position where we get offered remixes that aren’t drum&bass to make ‘em drum&bass. And I think with the rap stuff, we work well with it. I mean, it’s not all we do, we’ve actually mixed an indie band in England called the Dust Junkies – with full vocals. We’re not trying to push one or the other. We’re just doing what we enjoy doing. I turned down Missy Elliot, I turned down Lil’ Kim. I mean, if I tried to push it I’d remix every hiphop track I get offered. Earlier on this year we got offered the Jungle Brothers and we didn’t do it, we’re a bit picky…
?: Your new single "Gone Are The Days" sounds like a track that could very well enter the pop charts. What was your intention behind that?
!: Well, the intention was one: to show we can do a pop song if we wanna do it, that we’re not just "Super Sharp Shooter" hiphop/drum&bass, and secondly, we knew, that audiences that not necessarily like drum&bass will like that, because it’s radio-friendly blahblahblah – and that might lead new people into the music. And thirdly, yeah: we might have a pop hit with it. The whole point of doing a major deal was to have one foot in the underground and one foot in the mainstream. But I don’t wanna make loads of vocal jungle all the time, that’s not the intention. The intention is to make all kinds of different music and hopefully have mainstream success with it. It’s just another project, we’re not trying to push one particular style of drum&bass. On the "New Frontiers" EP there’s a track that’s not even jungle tempo: It’s called "This World" and I don’t think it falls into any category: It’s too fast to be hiphop, it’s too slow to be jungle, it’s too funky to be house… It’s not a new music, it’s just a little vibe thing that we’ve done – and it’s showing that we don’t just make 170 bpm music. Not that I’m trying to critizise that, ‘cause I love it – but I don’t want people to pidgeonhole us as a production team. I don’t want people to say: Oh, we like them because they do that. We make that, but we also make this and this and this… Our music changes slightly every year, and it always has… I’ve come into this music in 1989, we’re in 1997 now, and every year the music has changed…
?: There’s talk about an album…
!: Yeah, there’s gonna be an album next year. There should have been an album this year, but we’ve been too busy Djing. This year we’ve been to Japan, to America, to Italy, to Germany, Switzerland, France, Belgium, so many different countries, that we haven’t had as much time in the studio as we would have liked. If you do a 12" or an EP you can do it reasonably easy – but an album… I mean, I could do an album before christmas, but would it be the album that Hype would be happy with? I don’t think it would. So we want to take our time…
?: You probably have to slow down with your DJing a bit, then…
!: Yeah, I mean, also this year I’ve been moving house, Zinc has been moving house and redoing his studio. A lot has happened this year. And you gotta get used to it. You’re used to working at a certain pace, and when all that speeds up, you gotta get used to handling it. It’s been a successful year, but it’s been stress as well to cope with it all. Cause until now we’ve been managing ourselves. We’re looking at management at the moment, because it’s just becoming too much. We wanna do an album project on True Playaz as well as the RCA project. We’ve also done a deal with Sony Japan for True Playaz: Next year they’re going to release older stuff from the past two years, and after that we will come with newer stuff. Cause in Japan they want to launch drum&bass, and they want people like us to do it…
?: The public often sees you as the boss of the crew. How do you see your role yourself?
!: I suppose I’m the boss in some ways, but none of them calls me the boss. I’m just the oldest and I’ve been doing this the longest. So I know a little bit more, but then again: the paper work and the business side of things, that’s what they’re good at. They’re the boss when it comes to negotiating and all those things. Probably I’m looked on as the boss because I’m the biggest gob of the three… For the public I’m probably the biggest name. But we’re not going: I’m the boss and you’re not the boss. Everyone within True Playaz and the Ganja Cru has a role to play and we all play it. I always strive to say we’re all equal.
?: But you’re pretty much responsible for what’s coming out…
!: Yeah, but it wouldn’t happen without those two. Well, at the end of the day, I’m the executive producer, I’m the A&R man. I make some of the tracks and I overlook the rest of them. But again, I´m important, but they’re just as important – although I can scratch better than they – harharhar.
Guido Halfmann
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